Stretch Mark Talk

What are stretch marks?

Stretch marks (medically known as striae distensae) are elongated and narrow streaks or lines that appear on the surface of the skin. They are usually seen on the hips, thighs, the flank, the abdomen, the buttocks, and on the breasts.

Stretch marks are not exclusive to only women, they can happen to both genders, although women do have increased susceptibility to develop stretch marks as compared to men (nearly twice as much). The hips remain the most common region of the body where stretch marks appear.

These types of scars usually appear when the skin goes through a rapid and intense period of growth or shrinkage. This abrupt, physiological change leads to the rupture of collagen and elastin substances (supportive structures within our skin) and leads to the formation of stretch marks once the skin completely heals. But somehow, this biological phenomenon does not happen to everyone. It has been observed the people with increased hormone levels and/or those with a family history to stretch marks are more likely to develop these scars.

When do stretch marks usually appear on the body?


A vast majority of women develop stretch marks during intense periods of rapid growth such as
  1. Pregnancy,
  2. Puberty,
  3. Professional weight training,
  4. Extreme weight loss,
  5. Extreme weight gain,
  6. Steroids (topical and/or oral),
  7. Cushing’s syndrome,
  8. Marfan’s syndrome.

More than half of the female populace that has stretch marks reported that they began to develop this form of scarring during pregnancy.

Can moisturising prevent these stretch marks for appearing in the first place?

In a nutshell, no. But moisturising has a significant part to play in the prophylaxis or prevention of stretch marks when used for a long period of time. In addition to this, moisturisers have been observed to play a vital role in minimising their appearance in order to make them less prominent to the naked eye and, in the case of newly formed stretch marks, it might just prove to be an inexpensive and easy curative method.

Moisturising is not only an easy way to improve the appearance of stretch marks on your body but with a strict schedule and regular use, it helps to reduce the risk of developing stretch marks in the future.

The Bitter Truth: Unfortunately there is no moisturiser in the world that can eliminate mature stretch marks that were formed a long time ago.

The Better Truth: Fortunately, using moisturising creams and lotions have proven to improve the appearance of newly formed stretch marks.

How do moisturisers help with stretch marks?

As a result of dehydration or other relevant factors, the skin becomes unable to draw and retain moisture within the skin cells. This leads to impairments in the structure of the skin which, in addition to this, leads to a significant decrease in the strength of the skin as well.

Keeping the skin hydrated, soft, and supple is one of the best ways to ensure the integrity of the skin remains consistent and that the skin cells do not suffer any form of damage or impairment.

Mummy's Tummy Cream

Mummy's Tummy Cream to the rescue!

Our very best selling stretch mark prevention cream is the Mummy's Tummy Cream by Skin Juice.  It's super rich but absorbs beautifully and is packed with plant butters, Omega 3 & 6 essential fatty acids, vitamin C from Kakadu Plum and more. 

Pair it with their creamy body wash daily for best results. It's a pregnancy safe body cleanser for a healthy and happy mummy and baby! Free from SLS and other harsh sulphate detergents, this superfood dense, moisturising and refreshing creamy body wash will gently clean the skin without stripping precious oils and irritating or drying the skin.

Here's a link to a Mummy's Tummy Combo with a little discount :)

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